Marketing an eBook

One of the problems with publishing a book (either traditionally or through self publishing) is that you have to let people know it exists…

This is easier said than done!

I have a history of marketing within the pharmaceutical industry, but that does not prepare you, in any way, for getting your ebook into the wider world. It also doesn’t prepare you for having to do everything yourself.

I read a stat recently that said successfully publishing a book takes about 5% writing and 95% marketing. As a result you’re likely to see a lot more posts added to this page as I find my way through the maze of every thing that needs doing…


Building an Email List: The Value of a Short Story

For anyone embarking on self-publishing, one of the key things to develop is an email list. There are numerous websites giving advice on how to do this, and in theory they all sound very reasonable. There’s just one problem: … Continue reading 

Twelve Things to do Prior to Launching a Book

If I’d known then, what I know now, would I have ever written a book? It’s a question I’ve been asking myself repeatedly over recent weeks and if I’m being perfectly honest, I think the answer would be no! That’s … Continue reading 

Book Marketing: 20 Questions to Ask Yourself About Your Target Audience

Originally posted on A Writer’s Path:
? by Ashlee McNicol Imagine this: you are a new author. You have a book published and ready for the public eye. You’ve been through all of the fundamental processes with editing, formatting,…